Konnect PR has been an integral part of KRAVE’s success. As a young, rapidly growing brand looking to truly disrupt a category and change consumer perception about jerky, a core component of our marketing strategy relies heavily on media engagement and buzz. With our slim budgets and extreme fervor for results, Konnect has been responsive and enthusiastic to our distinct approach to media, has proven adept at utilizing our athlete and celebrity partners to garner excitement, and is incredibly receptive to our ambitious ideas, always adding creativity and capability to our media initiatives. The results have been fantastic, garnering millions of impressions and more ‘organic’ media and greater share of voice for KRAVE than the larger competitors. In addition, being a resource-lean organization, the value of having Konnect truly feel like an extension of our own team is invaluable- they are engaged, proactive, passionate and full of #jerkylove!